The straight, that is.
As in, Suntory’s latest happoshu of the week, the oddly named “The Straight.”
Yes, I broke down and bought some crappy, fake-beer happoshu. As long-time readers of this blog will know, I’m a sucker for advertising, having once been lured in by a flashy bag and the promise of meat-flavored Doritos.
Not only does The Straight feature some flashy packaging, it comes in at 6% ABV and has the tagline, “This ‘koku & kire’ taste cheers your mind.”
Lord knows my mind could use some cheering. And when print copy opts to simply render native Japanese words in Roman letters instead of bothering to translate them (FYI, koku indicates a depth of flavor, and kire means a sharp, refreshing aftertaste), I’m just further intrigued.
So, how does The Straight stack up?
Short answer: Don’t bother.
Long answer: It does indeed have a darker color and deeper flavor profile than regular happoshu, but it’s still happoshu, and the gnarly mouthfeel and aftertaste kick in a second or two after you’ve taken a swig. Can’t say I’ll be trying this number again.
But at least I’m (the) straight.